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Actually Books

Story of the brand

BOOKSACTUALLY (est. 2005) is an independent bookstore specializing in Fiction and Literature. This includes Poetry, Essays, Literary Journals, alongside obscure, critical works and antique/rare editions. We also stock titles from various subjects we like: History, Biography, Current Affairs, Human Sciences, Math/Natural Sciences, Travel Narrative, Food Narrative, Aesthetics, Music and Film. Books Actually also houses the largest collection of Singapore literary publications including some out-of-print titles.

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We publish and distribute books under our imprint Math Paper Press. We also hand-stitch notebooks and produce stationery under Birds & Co.

Target Audience

Products sold with a certain variety can meet the needs of almost all types of customers.

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However, the main target audience that Books Actually targets are young people (15-30 years old) who love reading, cats and enjoy take the time to explore interesting things.

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Secondary target audience is local people or the one love local culture, want to learn more about Singapore.

Slogan
New book. New world. 

Key Message
Reading is a great way to communicate with great minds!

The Brand Identity

New Logo 

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logo black version.jpg
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White version 

Black version 

Color version 

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Post card

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Poster 

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Items 

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Bookmark

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Button

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Paper Bag 

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